Google Adwords 2017: Search Engine Marketing Helping To Make a Successful Business
There are millions of businesses trying to catch the attention of millions of customers, and search engine marketing (SEM) is one of the most effective methods to promote your products and services. Search engine marketing is marketing businesses using paid ads that show on SERP or search engine results pages, and advertisers bid on keywords that are entered by users of Google and any other search engine platform to look for products and services, with their ads showing alongside results for those search queries. search engine marketing paid ads are also called pay-per-click ads with various formats, some are text-based ads, while others are product listings ads which are more visual to allow consumers to see valuable information through a glance like reviews and price.
The new promotion extension of Google is now on its roadmap to becoming as one of the most effective ad extensions in the world of eCommerce that can be easily setup with its simplicity and quality results. A promotion extension adds another line of promotional info to your ad, including a specific discount or offer, promo codes, dates, and order amount qualifiers. The setup process is relatively easy, allowing advertisers to set the start and stop dates, tagging options, and device choices. How will you recognize an Adwords promotion extension? There are two different variations that can be used, one is labelled as “deal” and the other us using a shopping tag icon. What are the benefits of Adwords promotion extensions? The first is that your advertisement is larger, taking up more retail space and more prominent found on top of SERP. The Adwords promotion extension provides advertisers to show additional key info to their target audience before sending them into a specific landing place that not all extensions allow. There will be an improvement in the conversion rates for a more successful marketing campaign.
Promotion extensions come in different options including replacing ad text for more relevant services, highlighting the promotion in callout extensions (rollout extensions to whatever campaigns or ad groups you prefer), and using promotion extensions for automation (scheduled start or stop dates). It is easy to setup Google Adwords promotion extension by just filling in or choosing required info such as the occasion, promotion types (percentage discount, monetary discount, or “up-to” qualifier), write the description or item (limited to 20 characters), landing page or final URL, promotion details, promotion dates (textual dates for offer valid dates), URL options, and advanced options (target mobile devices, customized scheduling). Allow us to help you in your search engine marketing and promotion extensions strategies today. There’s no doubt that digital marketing solutions are helpful for businesses with the right strategies for growth and success.